About this role:

This newly created position will be responsible for leading upper and lower funnel performance measurement for paid, organic, and owned channels. This individual will serve as the primary point person on all analytics support needs, managing the execution of existing measurement plans, recommending new test & learn initiatives, and synthesizing results into actionable insights to help inform marketing and business decisions. This position can sit in Charlotte, NC or New York, NY and is required to be in the office 3 days a week. The Wells Fargo job profile is Lead Analytics Consultant.

In this role, you will:

• Campaign Strategy and Planning: Collaborate with key stakeholders to understand business objectives and develop campaign targeting strategies and measurement plans.

• Measurement & Execution: Plan, coordinate and execute measurement agenda in partnership with marketing execution and media agency teams, ensuring measurement plans are accurately executed and results are shared in timely manner.

• Performance Analysis & Optimization: Execute data analysis from various sources, such as ad platforms, website analytics, social media channels, and third-party data providers. Establish benchmarks, measure performance, and provide actionable insights for optimization.

• Reporting: Develop comprehensive reports/dashboards and present findings to leadership as well as key stakeholders to facilitate data-driven decision-making.

Depending on the volume of applications received, this job posting may be removed prior to the indicated close date.

Required Qualifications:

• 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience developing reporting capabilities that measure the impact of marketing (i.e. paid media) campaigns

• Experience establishing benchmarks that improve return on investment / operational efficiency

• Experience managing relationships and collaborating with external agencies

• Experience developing presentations with actionable recommendations

• Experience consulting and influencing senior leaders, partners, and peers

• Experience presenting information that enhances understanding at all levels

Office Locations & Pay Ranges:

• 401 South Tryon Street - Charlotte, NC ($96,600 - $171,800)

• 150 East 42nd Street - New York, NY ($115,900 - $206,100)

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.